Why Pushing Doesn’t Work … and a Better Way to Change Minds
Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to mitigate them. This is an excerpt from Jonah Berger’s The Catalyst: How to Change Anyone’s Mind (Simon …
Why Pushing Doesn’t Work … and a Better Way to Change Minds Read More »