How much dairy are people eating in Europe?

Tate & Lyle commissioned new research amongst consumers in the UK, France, Germany, Poland, Spain, and Sweden, to investigate attitudes towards dairy consumption.

The survey of 1,554 consumers between the ages of 19 to 65 found that the frequency in which young consumers eat dairy products is high, with 71% eating cheese, 81% drinking milk and 69% eating yoghurt at least once a week. The news comes as purchase of dairy products has been on the decline for several years with many turning to dairy alternatives.

Tate & Lyle said the research uncovered opportunities for food and drink manufacturers to do more to encourage young people to eat dairy products.

The survey showed that furthermore, 77% of 18-35-year-olds said they were happy to consider eating more dairy products if they could try products with less fat, sugar, and allergens.

Emerging trends

“Our research has uncovered some interesting emerging trends when it comes to how and why consumers are purchasing dairy,”​ said Beth Nieman Hacker, market research director at Tate & Lyle.

“It is so important to understand how behaviors, values ​​and appetites are changing and the drivers behind these shifts, so food and drink brands can launch products that meet the needs of consumers today.”​ ​

It said that health was a key priority for the younger generation as one in four (39%) 18-35-year-olds said they felt dairy products contained too much fat and 34% said that dairy products contain too much sugar.

Younger consumers were much more likely to eat dairy alternatives – with 35% eating non-dairy cheese, 33% eating non-dairy ice cream and 46% non-dairy milk, at least once a week.


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