Bird’s eye view

Birds Eye executive points to a significant shift in consumer desire for healthy food over the past decade

Birds Eye executive points to a significant shift in consumer desire for healthy food over the past decade

Jan 19, 2022 — International frozen food giant Birds Eye highlights a “golden opportunity” for food brands to focus on increasing nutrition, following a report that highlighted the consumer’s strong desire to eat better. Reducing salt, sugar and fat is a crucial part of the company’s analysis, which focuses on how government-led strategies are addressing …

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Birds Eye claims that greater focus on nutrition by shoppers presents a golden opportunity for food brands

Birds Eye claims that greater focus on nutrition by shoppers presents a golden opportunity for food brands

New research by Birds Eye found that although 58% of Brits are more interested in good nutrition than a decade ago – around a quarter (22%) of consumers are much more likely to make an effort to minimize their food intake. Compared to a decade ago, saturated fat, sugar, and salt — one in five …

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